First Choice Pregnancy Services
This Las Vegas clinic provides free testing, ultrasounds and counseling to teens and women facing unplanned pregnancies. With compassion being a core element of its services, the clinic was in need of a new logo that would communicate a sense of support and hope to mothers and fathers alike (the previous logo depicted a woman's face). We explored several different options and ultimately arrived at the hopeful symbol of a heart-shaped flower unfolding.
